What Is The Dip and Why Should You Care?

by | Jul 10, 2017

What if I told you that sometimes things have to get worse before they get better in your life?

The Dip is what Seth Godin calls that period of time where things get worse before they get better.

Take, for example, learning how to snowboard. For 1-3 days, you’re in The Dip. You’re on your bum 90% of the time. Your backside is wet and cold and in constant pain. Your wrists feel like they may not hold up the next time you fall over. There’s snow all down your jacket and in your gloves… You feel completely out of control and that you might possibly be the worst snowboarder to have ever lived…

But then… around day 4… you begin climbing out of The Dip. You start falling less. You feel more in control. You’re linking up turns. And for the first time in 4 days, you start to enjoy snowboarding!

That’s when the people who never tried or gave up too soon look at you and say, “Wow, I wish I could do that,” not recognizing The Dip that you went through to get to where you are.

This is a critical part of life to understand…

Sometimes, if we want to move forward in our life, things may have to get worse before they get better… We may have to take a step backward — or sideways — before we take two steps forward.

Let me give you an example which is closer to home… because this is exactly what happened to me in my life…

When I left my job back in June 2016, I went from earning a stable 6-figure income to earning nothing.

Fortunately, I had some savings from the past few years that I could use while I was trying to transition my life.

But even with those savings, from July through to October I had to eat some humble pie and do some low pay side jobs to get a little cash flow while I was trying to get my online business up and running.

Then in November I made my first sale online — I made $120.

In December, that increased to $1,140.

January was pretty similar with $1,580 in sales.

In February, sales almost doubled to $3,080.

And then in March, they shot up to $16,855 — far more than what I used to earn in my 6-figure stable income job.

The Dip for me was from July to March. A period of uncertainty, doubt, confusion, worry, stress… but also a period of excitement for the new life of financial independence and freedom I was creating.

Now I’m in a fortunate position to scale my business to income levels which I would have only been able to attain with another 15+ years climbing up the corporate ladder…

But I had to take a step backward before I went forward. And that’s just the reality of life sometimes.

I’m more than happy to answer any of your questions if you’re looking to start an online business and create more wealth, security, and freedom in your life.

Just shoot me an email at: James@JamesMelouney.com

Until next time.

Your friend,
James Melouney